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How Falling Birth Rates Reshape the Toy Industry
Season 2
Episode 61
Published 1 week, 1 day ago
Description
Episode 61 of The Demographics Podcast explores how declining birth rates are reshaping the global toy industry. Lucas and Luna examine the shift from mass-market plastic toys to educational, durable, and multi-generational products. They discuss the rise of subscription boxes, the success of brands like LEGO and Melissa & Doug, and how toy companies are pivoting to older children and adults. Specific data includes the 2025 global toy market decline of 3.2%, LEGO's 5% revenue growth to $9.8 billion, and the 18% increase in adult toy collectors. The episode also covers the 'kidult' trend, sustainability pressures, and the role of digital play. A natural donation segment is included.