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How Newsletters Use Email Segmentation to Boost Open Rates
Description
In this episode of The Newsletter Podcast, hosts Lucas and Luna explore how email segmentation is transforming newsletter performance. They dive into a case study from a B2B SaaS newsletter that increased open rates by 22 percent by dividing its list into three behavioral segments: new subscribers, engaged readers, and lapsed subscribers. The conversation covers practical segmentation strategies, tools like ConvertKit and Mailchimp, and how small publishers can apply these tactics without a data science team. Lucas and Luna also discuss the trade-offs between personalization and over-segmentation, and how one writer turned a 12 percent open rate into 38 percent by simply sending different content to cold leads. Perfect for newsletter operators looking to move beyond blast emails and build deeper reader relationships.