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How TikTok Creators Are Selling Their Unused Footage as Stock Video
Season 2
Episode 56
Published 3 weeks, 4 days ago
Description
Lucas and Luna explore a growing revenue stream for TikTok creators: selling unused B-roll and behind-the-scenes clips as stock video. They discuss platforms like Storyblocks and Pond5 that now accept vertical mobile footage, how creators are repurposing outtakes into passive income, and the surprising demand for authentic, unpolished clips over traditional stock footage. The episode uses the example of a beauty creator who made $12,000 in six months from clips of mixing foundation. They also touch on pricing, licensing, and whether this trend changes the creator economy's relationship with content permanence.