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How Google Ads Conversion Value Rules Optimize for Profit
Season 2
Episode 62
Published 3 weeks, 1 day ago
Description
In this episode of The Google Ads Podcast, Lucas and Luna dive into conversion value rules, an underused feature in Google Ads that lets advertisers adjust conversion values based on audience, device, or location to optimize for profit rather than just volume. Lucas explains how a mid-size e-commerce brand used value rules to boost ROAS by 24% over three months by weighting mobile conversions from returning customers higher. They break down the setup, common mistakes like double-counting, and why this feature matters more in 2026 as Smart Bidding relies on accurate value signals. If you're running Google Ads with purchase-based conversions, this episode gives you a concrete tactic to improve campaign profitability immediately.