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How Google Ads Data Exclusions Improve Smart Bidding in 2026
Season 2
Episode 63
Published 3 weeks ago
Description
Lucas and Luna dive into Google Ads data exclusions, a feature that lets advertisers tell Smart Bidding to ignore anomalous periods like Black Friday or site outages. Using a real-world example of a home goods retailer that saw a 22% lower cost per acquisition after excluding a holiday weekend, they explain when to use data exclusions versus seasonality adjustments, how the feature works under the hood, and why most advertisers underutilize it. Perfect for PPC managers tired of bidding algorithms overreacting to one-off events.