Episode Details

This year’s Juneteenth in Roanoke turned into a vibrant local business expo at Melrose Plaza, spotlighting neighborhood entrepreneurs—from bakers and barbers to artists and tech startups. More than just a one-day sale, it was a celebration of community, connection, and the power of shopping local. Attendees met the faces behind their favorite local spots, discovering hidden talent right in their backyard while building lasting relationships. Organizers aimed to create ongoing opportunities for these vendors, proving that Juneteenth isn’t just about freedom—it’s also about fueling local economies and keeping wealth and creativity rooted right where you live.

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