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The lure of the middle aisle
Published 1 week ago
Description
Most grocery shopping trips are the same, bring list, find items, head to check out.
But not when you take your business to a certain German retailer.
The Lidl middle aisle has been delighting Irish customers with leaf blowers, scuba suits and electric chainsaws for more than 20 years.
But is it a force for good or bad?
Newstalk reporter Sarah Madden reports.