Episode Details

Why does the same product category on Alibaba have MOQs ranging from one piece to a thousand? The surface answer is logistics—filling a pallet or container. But the real answer is deeper: setup costs for injection molding machines, administrative overhead that runs $80-120 per purchase order, and suppliers using MOQs as a velvet rope to filter out small customers. This episode breaks down the three hidden drivers of minimum order quantities—production economics, customer segmentation strategy, and raw material procurement—and explains how platforms like Alibaba have transformed MOQs by lowering transaction costs.