Episode Details

Napa’s V. Sattui Winery is revving up its doors with free wine tastings three days a week, part of a bold move to make the valley more welcoming. After a major renovation that unveiled a sprawling cheese-filled marketplace and Italian chef-driven bites, owner Tom Davies flipped the script on luxury pricing—choosing accessibility over profit. He’s betting that spontaneous visits, friendly tastings, and picnic-ready vibes will lure back visitors and turn casual sippers into loyal fans.

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