Episode Details

Ireland’s livestock sales are undergoing a digital revolution, with farmers bidding from their couches via iPads instead of crowded ring-side auctions. At Tuam Mart, Saoirse Loftus—part farmer, part tech-savvy mart manager—is leading the charge, blending modern online platforms with the enduring charm of traditional markets. She’s helping global buyers access cattle effortlessly while championing the community spirit and atmosphere that still make physical marts irreplaceable. As she works to attract younger generations to farming, Loftus embodies the industry’s evolution: adapting to survive, innovating to thrive, and honoring the roots while embracing the future.

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