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Back to EpisodesEp 90 Stop Discounting Your Self-Worth, Set Real Boundaries and Price Like a Business Owner
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Ep 90: Stop Discounting Your Self-Worth, Set Real Boundaries and Price Like a Business Owner
Welcome back to the Design Boss Dialogue podcast, the interior design business podcast for women who are ready to build businesses that feel as good on the inside as they look on the outside.
Today's conversation comes from a real mentoring conversation I had this week with a wonderfully talented interior designer. A lead asked her a simple question — "How much?" — and within two messages she had quoted a price, discounted herself, created a new cheaper service on the spot, and talked herself out of her own value before the relationship had even begun. The client could feel it. Because whether we realise it or not, clients sense when we're negotiating against ourselves.
In this episode I unpack exactly what happened in that conversation, because it highlights three of the biggest mistakes I see interior designers making around pricing, services and boundaries — and why confidence doesn't come from pretending to feel confident, it comes from having systems, boundaries and processes that support you.
In this episode, we cover:
— Why pricing is rarely the real problem in your interior design business
— What happens when you answer "How much?" too early
— The hidden cost of negotiating against yourself
— Why creating cheaper services on the spot damages your authority as a designer
— How to structure eDesign services properly
— Setting boundaries around deadlines and client communication
— Why clients should never dictate your process
— The relationship between pricing, positioning and confidence
— Creating an interior design business that feels stable rather than desperate
This episode is for the interior designer who knows she's talented but still finds herself discounting, over-explaining, over-delivering or compromising her value when faced with resistance. You don't need to become harder or colder — you simply need stronger structures. When your pricing is clear, your services are well defined and your boundaries are protected, desperation has nowhere left to live.
🎯 Ready for stronger pricing structures and boundaries that support your business growth? Explore Fully Booked & Highly Paid, click HERE to access how to transform the way you price.
📍 Continue the conversation and connect with Lisa-Marie: HERE
🎙️ Studio: Moska Interior Design — HERE
Download your exclusive guide for 7 ways to Springboard your Interior Design business and redefine your success - HERE
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ABOUT DESIGN BOSS DIALOGUE
Design Boss Dialogue is the interior design business podcast for women ready to build a profitable, sustainable interior design business — without losing themselves in the process.
Each week, host Lisa-Marie Elkhadraoui, interior design business strategist, mentor and founder of Design Boss Diary, shares practical strategies on pricing, sales, marketing, visibility, systems and forecasting — combined with the mindset and leadership work that actually makes it sustainable.
This is business strategy and soulful leadership work for interior designers who want to build a design business that's both profitable and soul-led: one that supports the life you actually want t