Episode Details

John Watling’s Distillery is turning heads by betting big on “premiumization” to supercharge the Bahamas’ tourism economy—offering travelers authentic, high-quality experiences that keep money circulating locally. Their award-winning Paradise Rum, earning three major international honors, is becoming a global ambassador for Bahamian craftsmanship. Led by Managing Partner Pepin Argamasilla, the strategy targets discerning travelers who value authenticity and quality, aiming to build a more sustainable, locally-rooted tourism model that elevates the islands’ global reputation and economic resilience.

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