Episode Details

On Growth Notes, Frazier explains that while views, likes, comments, and going viral matter for attention, attention and trust are different currencies and only trust leads to getting paid and generating closings. He argues attention is loud, fast, and fleeting, while trust, recognition, and relatability build more slowly but are harder to take away once established. Frazier urges creators not to chase trends or short bursts of posting without consistency or a larger strategy to convert attention into trust. He recommends auditing recent content to see whether it actually built awareness, supported a call to action, and aligned with purpose, and changing the approach if it did not.