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Reality Over Vanity: Metrics That Matter MORE Than Clicks | Mo Salha (theMiracle)
Description
In episode 9 of KNOWN we are joined by Mo Salha, VP of Business Development at theMiracle.
We explore his journey from Mercedes and Vodafone to Web3 infrastructure, and how traditional marketing thinking translates into crypto-native environments. Mo breaks down the biggest gap in Web3 marketing today: broadcasting instead of understanding user behavior, despite having access to transparent on-chain data.
We also discuss why wallet-based activation is becoming a powerful alternative to social media ads, how brands can approach crypto users without losing trust, and why data quality matters more than data volume. Mo shares real campaign results, including significantly higher click-through and conversion rates compared to traditional Web3 marketing benchmarks.
Chapters:
0:50 The end of old marketing
5:08 The wallet is the new marketing warzone
7:30 How to win Web2 brands without saying “crypto”
8:50 Onchain data is underrated
11:22 Why most data strategies are wrong
13:12 The 50,000 download wallet activation campaign
14:45 The shocking conversion numbers
16:09 Mo's biggest career lesson
17:22 What makes a great BD in Web3
19:58 How deals are really won
22:00 Use details to your advantage
24:39 Rapid fire round
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Find us:
KNOWN on Instagram: https://www.instagram.com/known__podcast/
INPUT Global on Instagram: https://www.instagram.com/input.global/
Mo Salha on LinkedIn: https://https://www.linkedin.com/in/mohammed-salha/
Anastasiia Kulibaba on LinkedIn: https://www.linkedin.com/in/anastasiia-kulibaba-aa2b91184/
Stella Friaisse on LinkedIn: https://www.linkedin.com/in/stella-friaisse/