Episode Details

A simple lemonade stand became a real concession business with strong margins, smart pricing, and a repeatable model. In this condensed recap of The Koerner Office, host Chris Koerner talks with an entrepreneur who explains how a few tables, a tent, and fresh-squeezed lemonade grew into a $250K-plus farmers market business, a growing catering operation, and new food ideas like frozen bananas and apple nachos. This summary distills the full episode into a quick listen, highlighting startup costs, unit economics, pricing strategy, catering revenue, and how a family-run startup can scale through volume and consistency. You’ll learn why a $7 anchor price works, how partner venue commissions affect margins, and why simple products can outperform gimmicks in business. Listen now to get the key ideas in minutes.