Episode Details

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Ruslan Zhuravsky, DO, shares his journey on building an operating suite private practice, with plans on then rebuilding from the ground up.

Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits.

Building, then rebuilding a practice — What it really takes to uproot a successful practice and start again.

Specifically, on this week's "Beauty and the Biz," I interviewed Dr. Ruslan Zhuravsky. Previously, this facial plastic surgeon in Miami immigrated from Ukraine at age 6. Subsequently, he grew up in Brooklyn and trained in facial plastics. Furthermore, he built his reputation in New Jersey. Ultimately, he made the bold decision to relocate his practice to Miami.

Undeniably, that move was not easy. Admittedly, he had roots, patients and momentum in New Jersey. However, he also knew he ultimately wanted to build his life and his practice in Miami. Consequently, he went for it.

Accordingly, in this "Beauty and the Biz" episode, Dr. Z talks about several key topics:

• First, he discusses starting over in Miami while still needing to pay the bills.

• Second, he highlights working alongside his wife to build a true family business.

• Third, he explains why surgical training is only the beginning.

• Finally, he outlines the difference between dabbling and truly committing.

Truly, this is a great episode for any surgeon who wants the freedom of private practice. Moreover, it requires understanding that success demands focus, sacrifice and grit.

Additionally, keep in mind that the surgeon is only half the story when patients decide to move forward. Meanwhile, the other half is your patient coordinator. Furthermore, she is representing you on the phone, building trust, answering objections and guiding consultations to booked surgery.

Therefore, I created the Converting Academy to personally train your coordinator. Ultimately, she will learn to convert more of your inquiries and consultations into revenue. Currently, I am offering Special Summer Conversion Pricing right now. Check out the Special Summer Conversion Pricing at: https://bit.ly/4emvDPF

Enjoy!

Catherine Maley, MBA

Practice Growth Resources:

• Convert Consults with The Converting Academy
• Retain Patients with KiSS Loyalty Club
• Cosmetic Practice Vault Library
• Schedule Your Practice Growth Strategy Review

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