Episode Details

This episode is sponsored by: Adobe Acrobat

This week on The Media Copilot, Pete Pachal sits down with veteran AI journalist and former Fortune reporter Sharon Goldman to discuss the growing disconnect between AI's promise and public perception. As Sharon launches her new Substack, Ground Level AI, she shares why she's shifting her focus away from model releases and Silicon Valley headlines to examine how AI is impacting communities, businesses, governments, and everyday people.

"To say you're covering AI today is like boiling the ocean." — Sharon Goldman

From AI data centers and cybersecurity risks to job displacement fears, media disruption, and public trust, Sharon offers a grounded perspective on where the AI conversation is headed next.

What we cover

 • Why AI companies are struggling to win public trust
 • The growing backlash against AI and what's driving it
 • How data centers, infrastructure, and policy are becoming major AI stories
 • Whether AI's impact on jobs is being overstated
 • The future of journalism in an AI-powered information ecosystem
 • Why independent voices matter more than ever in technology reporting
 • How Sharon uses AI as a reporting partner, editor, and research assistant
 • The biggest AI stories to watch heading into 2027

If AI is reshaping society, who gets to tell that story? Sharon Goldman believes the most important AI stories are not found in the latest model release or product announcement. They are happening in communities, workplaces, governments, and everyday life, where technology is creating real-world impact.

Sponsor:

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Why This Matters

AI is no longer just a technology story. It is influencing how businesses operate, how information is distributed, how governments make decisions, and how communities adapt to rapid change. Understanding AI's real-world impact is becoming just as important as understanding the technology itself. As adoption accelerates and public skepticism grows, the conversation is shifting from what AI can do to how it affects people, jobs, infrastructure, and society as a whole.

About the 👤 Guest  

Sharon Goldman on LinkedIn 

Ground Level AI  

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