Episode Details

The National Association of Realtors is launching a bold campaign to protect its trademark, ensuring “Realtor” remains a badge of membership, not a generic term for any real estate agent. They’ve formed a dedicated team to combat misuse, urging members to use the term correctly—with a simple test: if you can swap “Realtor” for “member” and the sentence still makes sense, you’re using it right. Descriptive labels like “top Realtor” or “Chicago Realtor” are off-limits, as the trademark is meant to distinguish members from non-members, not rank them. Members are encouraged to self-correct and report violations, with resources like a brand manual and reporting form available—education, not enforcement, is the focus, to preserve the brand’s integrity for all.

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