Episode Details

The Digital Commerce Daily — June 18, 2026 Your 8-minute briefing on ecommerce, social commerce, and digital marketing. In today's episode: • Meta is directly attacking TikTok Shop's live commerce dominance by rolling out native live shopping ads and frictionless virtual card checkout across its platforms. • Adobe's latest data shows AI-referred traffic to US ecommerce sites more than doubled year-over-year in May 2026, signalling a structural shift in how shoppers discover products. • SMG has launched RMX by Plan-Apps, the UK's first retail media exchange, letting brands buy and measure across multiple retail media networks from a single platform for the first time. Fun fact: Amazon's A9 search algorithm weighs purchase velocity so heavily that a product selling just 3-5 units per day consistently can outrank a competitor with thousands of reviews but slower recent sales. This is why some brands deliberately launch with steep discounts — not to drive revenue, but purely to train the algorithm with sales momentum before returning to normal pricing. Hosted by Marco and Klara.