Episode Details

Alex from Caliber Row joins hosts Kaylee and John to talk about what she calls one of the coolest jobs in the firearms industry: photographing and filming brands. Alex runs Caliber Row, where she specializes in photography, videography, and brand marketing for firearms companies. Her path started in Chicago, where she grew up on the Southside and shot in the fashion industry with agencies like Wilhelmina, Factor, and Ford. She applied on a whim to a job at apparel company GrunStyle, got hired despite limited firearms experience, ran its photography department, and stayed with the company for six years, moving with it from Chicago to Texas and later to Arizona.

Much of the conversation is about women coming into a male-dominated industry. Alex says women are entering the space more than ever, and most of them are genuinely excited, educated, and skilled shooters. She also pushes back on a mindset she sees in some women who want to dominate or exclude men, arguing the industry should be a respected, equal space and that men built it. Kaylee, who is five feet tall and wears a child-size large glove, talks about how few options existed for someone her size when she bought her first gun, and how the influx of new gun owners has driven innovation and better ergonomics, pointing to firearms like the EAA tip-up and the Smith and Wesson EZ that work for people with limited mobility. Both hosts and Alex agree the community is growing stronger, not weaker, and that the Second Amendment community is made of many different subgroups that should row in the same direction.

Alex describes the impact photography has in reaching people who are gun curious or hesitant, using her own story of moving from anti-gun Chicago to pro-gun Texas, where people showed her the ropes. She talks about acting as a fly on the wall on shoots, keeping the focus on the brand and the people rather than herself, and about how shoots bring veterans and groups together. She shares her favorite and wildest shoots, including photographing skydivers in a circle from the air and being on a C-130 and a Sherman tank, and she walks through her growing collection from the Glock 43X to a SIG P320 Spectre Comp Blackout, an MP5, and a POF Rogue she shoots in accurate AR matches. The episode closes with a spicy segment on flying with firearms, where John and Kaylee hammer the lack of standard TSA rules airport to airport, a TSA website policy change that conflicts with the law requiring the owner to be present, theft of gear in transit, and the need for federal protections when a flight gets rerouted into an anti-gun state.

Questions this episode answers

What is Caliber Row and what does Alex do in the firearms industry?

Caliber Row is Alex's company, where she specializes in photography, videography, and brand marketing for firearms companies. She tells brands' stories visually, capturing the brand and its people rather than putting herself in the frame.

How did Alex go from shooting fashion in Chicago to firearms photography?

Alex shot fashion in Chicago with agencies like Wilhelmina, Factor, and Ford. She applied on a whim to apparel company GrunStyle, was hired despite limited firearms experience, ran its photography department, and stayed six years as it moved from Chicago to Texas to Arizona.

What is it like to be a woman entering a male-dominated firearms industry?

Alex says women are entering the space more than ever and most are genuinely excited, educated, and skilled shooters. She argues the industry should be a respected, equal space and pushes back on the mindset that women should dominate or exclude men.

How has the growth of new gun owners changed firearm design and ergonomics?

The influx of new gun owners has driven innovation and better ergonomics for people who were underserved before. Hosts point to firearms like the EAA tip-up and the Smith and Wesson EZ that work well fo