Episode Details
Back to EpisodesNews Update: Microdrama Wars: China's COL Group Invades Southeast Asia
Published 1 day, 16 hours ago
Description
Big news from Bali: China's COL Group just partnered with Virtue Asia. The goal? To flood Southeast Asia with 'microdramas.' Think bite-sized entertainment, funded by brands. This V47 Entertainment specialist agency deal, announced at the APOS conference, means marketers will soon be tapping into a new, rapid-fire content stream. Get ready for a major shift in how you consume branded entertainment, coming soon to a screen near you.