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Q+A: The AI shift every business needs to understand
Published 1 week, 1 day ago
Description
For decades, businesses have focused on search engine optimisation. Now they face a new challenge: making sure AI can find, understand and recommend their brand. Referral traffic from AI is growing rapidly, and now brands need to think of AI as a new audience.
Sean Aylmer speaks with Loni Stark, Vice President of Strategy and Product at Adobe, about the rise of AI-powered discovery through tools like ChatGPT, Gemini and Claude - and how the launch of Adobe Brand Visibility can help businesses as the internet experience evolves.
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