Episode Details

In this Omni Talk Retail interview, recorded live from the Global DIY Summit 2026 in Amsterdam, Chris Walton talks with Joost de Beijer, CEO of Intergamma, about what makes DIY retail in the Netherlands unique and how the company is evolving its omnichannel strategy to meet changing customer expectations.

Joost explains why Dutch consumers prioritize convenience, how smaller homes and gardens shape the market, and why nearly every DIY project now begins online. He also shares how Intergamma leverages its store network to support fulfillment, click-and-collect, and personalized customer experiences.

The conversation explores the role of stores in modern DIY retail, the importance of connecting digital inspiration with in-store expertise, and how sustainability is becoming both a business opportunity and a long-term strategic priority.

Key Topics Covered:

• What makes Dutch DIY retail different from the U.S.

• Why Intergamma believes DIY retailers sell solutions, not products

• How convenience shapes the Dutch home improvement market

• Why nearly every DIY project starts online

• Leveraging stores as fulfillment hubs for bulky products

• The future of omnichannel DIY retail

• Connecting online inspiration with in-store expertise

• Sustainability as a retail growth opportunity

• Expanding sustainable assortments and reducing waste

• How Intergamma differentiates its Gamma and Karwei banners

Thank you to Vusion for supporting Omni Talk Retail's live coverage from the Global DIY Summit 2026 in Amsterdam.

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