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The First 90 Seconds on the Lot

The First 90 Seconds on the Lot

Episode 7 Published 1 month, 1 week ago
Description
For salespeople: how the opening moments of a customer interaction set the entire tone, and how to build trust instead of triggering the wall.

In this episode:
• Lead with help, not pressure — the first goal is to lower the customer's guard.
• Ask open questions and listen more than you talk in the discovery phase.
• Honesty and small acts of transparency early pay off in trust and referrals.
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