Episode Details

Most marketers chase what's trending. Kristen Palmer has spent two decades identifying what never stops working.

What you will learn:

• Why the webinar funnel is generating six and seven figure weeks in 2026 and how to build one that converts
• Live vs. evergreen: which price points demand which format and why cold audiences cannot handle high ticket
• What a real eight-figure audit actually uncovers (and why it will make you want to audit your own funnels today)
• Where AI is most dangerous for marketing teams and how to set rules of engagement before it creates chaos
• How Kristen replaced a project manager role with an EA and an AI agent connected to ClickUp and Slack

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About Kristen Palmer:
Fractional CMO and founder of 5D Strategy. Nearly two decades in direct response and health and wellness, including Agora Publishing where she helped 10x their affiliate program. Specializes in moving eight-figure brands toward nine and ten figures by fixing marketing and cross-functional systems simultaneously.

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Key moments:

• 06:31 The one marketing principle that will still work 20 years from now
• 08:03 Why the webinar funnel is making a full comeback in 2026
• 11:13 Three webinar funnels running at the same time: how it actually works
• 25:24 Eight-figure companies that still do not know their own metrics
• 28:47 Real audit finds: broken calendars, two brand guides, two ICPs in circulation
• 34:10 The AI skill managing a 10-person video team via ClickUp and Slack
• 36:40 The AI media buyer skill: 8 weeks in and already calling campaigns accurately

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Connect with Kristen Palmer:
Website: https://5dstrategy.com/

LinkedIn: https://www.linkedin.com/in/kristenpalmer/
Email: kp@5dstrategy.com    

Calendly: https://calendly.com/kristinpalmer 

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About The Built To Scale Podcast:

Follow us on LinkedIn at: https://www.linkedin.com/company/built-to-scale-agency/ 

For more information about Built To Scale visit: https://www.builttoscale.co/  

If you have any questions, suggestions, or ideas for a future episode, please email podcast@builttoscale.co.