Episode Details

Nike is making a bold global push ahead of the World Cup with new boots, revamped kits, and a massive marketing campaign — but behind the hype, the company’s financials show a shaky turnaround. Revenue flatlined, Direct sales dipped, and key markets like China and Converse are expected to decline. The World Cup isn’t just about hype — it’s a make-or-break moment to prove their strategy is working. Meanwhile, Adidas, already entrenched in football with official match ball status and deep federation ties, is using the tournament to reinforce its dominance. Nike’s “Rip the Script” campaign aims to rebrand football culture worldwide — but can it turn momentum into real sales?

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