Episode Details

Takeaways

• Why creativity and diversification are essential for keeping families profitable in agriculture
• How JFP Equine transformed Clydesdales into a unique experiential business model
• Why opening your farm gates can strengthen connections between consumers and agriculture
• The marketing strategies helping a small rural business attract visitors from across the country
• How entrepreneurship creates opportunities on even small acreage operations

Barclay Poole takes listeners behind the scenes of JFP Equine and explains how his family built an immersive Clydesdale experience business around some of agriculture’s most iconic animals. Listeners will hear stories from the Budweiser Clydesdale operation, learn what makes these horses so special, and discover how one family is using creativity and customer experience to create new revenue streams in rural America. This episode is packed with practical lessons for entrepreneurs, livestock producers, and anyone passionate about preserving rural communities.

Key Topics Covered:

• The Poole family’s journey from Canada to the United States
• Behind-the-scenes insights from managing the Budweiser Clydesdales
• Building a profitable agricultural business on 10 acres
• Creating hands-on farm experiences consumers will travel for
• Marketing strategies for rural businesses and agricultural entrepreneurs
• The challenges and opportunities facing the Clydesdale industry
• Why emotional connection and storytelling matter in agriculture
• The importance of keeping families on the land through innovation and entrepreneurship

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Presented by Bid on Beef | CK6 Consulting | CK6 Source | Real Tuff Livestock Equipment | Redmond RealSalt | Dirt Road Radio | All American Angus Beef | Radke Land & Cattle

• Use code RADKE for $10 off your next All American Angus Beef order at www.BidOnBeef.com
• Save on Redmond Real Salt with code RADKE at https://shop.redmondagriculture.com/
• Check out Amanda's agricultural children's books here: https://amandaradke.com/collections/amandas-books
• Learn more about Bulletproofing Your Direct-To-Consumer Beef Enterprise: https://amandaradke.com/products/bulletproof-your-beef-business