Episode Details

Lauren is joined by Taylor Stertzbach on today's episode of the Cattle USA Daily Podcast. Taylor is a sales manager at PBS Animal Health and co-owner of a family show cattle operation in Ohio. Taylor offers a unique perspective on the beef industry through both her professional role in animal health and her personal involvement in raising and marketing show cattle. The conversation explores the evolution of the show cattle industry, emerging animal health technologies, New World Screwworm preparedness, producer challenges across different regions of the country, and why staying curious is one of the most valuable traits anyone can bring to agriculture. Taylor also shares her journey into the cattle industry after growing up in the equine world and discusses the opportunities available to the next generation of agricultural professionals.

Links:

Taylor's LinkedIn: https://www.linkedin.com/in/taylor-stertzbach-157562145/

CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m
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Key Takeaways:

• The show cattle industry continues to evolve, with growing emphasis on breed characteristics and junior exhibitors.
• Animal health companies are introducing innovative technologies that can improve cattle management and profitability.
• New World Screwworm has been a major topic of discussion within the animal health industry for more than a year.
• GPS ear tags, diagnostics, and other technologies are helping producers make more informed decisions.
• Cattle producers across the country face different challenges depending on their region and operation type.
• Return on investment remains a key factor in producer adoption of new products and technologies.
• Social media and industry events are creating new opportunities for people entering agriculture.
• Despite challenges, the beef industry remains connected by a common goal: raising quality cattle and producing quality beef.

Chapters:

00:00 Taylor's journey from horses to the beef industry

05:00 Changes in the show cattle industry

09:00 New World Screwworm and animal health concerns

13:00 Emerging technologies and innovation in cattle production