Episode Details

Boulder’s Sundance Film Festival is turning into a housing nightmare as locals list homes for over $5,000 a night—way beyond Park City’s old rates—forcing attendees to rethink stays and risking the festival’s intimate vibe. With $34 million invested, the city hopes festival-goers spend locally, but skyrocketing prices may push guests to Denver or beyond, straining limited hotel capacity. Loosened short-term rental rules and a “make me move” mentality are fueling the chaos, while luxury home brokers fill the gap. Property managers expect prices to drop as overpriced listings sit empty, eventually settling near college-event rates. Officials warn speculative pricing could hurt the festival’s success and drive more traffic, urging action to boost lodging options and keep costs down before the event kicks off.

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