Episode Details

🎙️ In this episode of The Fashion Translator, I spoke with Janice Tam, Co-Founder & CEO of TrueToForm, about how body scanning, 3D fit prediction, and sizing data are reshaping the way apparel brands approach fit online.

Fit is often treated as a size chart problem. But for apparel brands, it sits much deeper — inside customer confidence, e-commerce conversion, product development, return rates, and the emotional first experience someone has with a brand.

Janice shares how TrueToForm helps brands measure customers remotely, predict fit through 3D avatars, and make size charts more accurate over time. The conversation also explores why static sizing data is no longer enough, especially for emerging brands serving specific body types, niche demographics, or digitally native customers.

We explore:

• Why sizing and fit remain one of the biggest friction points in online apparel

• How 3D body scanning can help customers understand fit before purchasing

• Why size charts built on static datasets often fail to reflect real target demographics

• How fit technology can support both e-commerce teams and product development teams

• Why the next layer of apparel AI still needs human judgment, QC, and fit expertise

As apparel commerce becomes more data-informed, the real shift is not only in helping customers choose the right size — it is in turning fit from a reactive return problem into an evolving product development system.

✨ If you’re building an apparel brand and trying to reduce returns without losing sight of customer experience, fit data, product decisions, and sizing systems need to work together from the start — feel free to reach out.

Guest:

👤 Janice Tam

🔗 LinkedIn: https://www.linkedin.com/in/janice-hy-tam/

Brand:

🌐 https://www.truetoform.fit/

🔗 Instagram: https://www.instagram.com/truetoform_fit/

🔗 LinkedIn: https://www.linkedin.com/company/truetoform-fit/

✨ Connect with Claire Lys to explore how AI, systems, and innovation can support fashion brands — or to be featured on The Fashion Translator: https://www.linkedin.com/in/claire-lys-bastien-wald/