Episode Details

Mick Jagger studied at the London School of Economics, and every decision he made after dropping out reflected that education. While Keith Richards played the outlaw, Jagger ran the Rolling Stones like a corporation, negotiating deals, managing brand image, and ensuring that the greatest rock band in the world was also one of the most profitable businesses in entertainment.

This episode examines the business brain behind the swagger, tracing Jagger from his middle-class London childhood through the creation of rock's most enduring brand.

• He attended the London School of Economics before committing to the Rolling Stones full-time
• He personally negotiated the band's contracts and controlled their business strategy for decades
• He was knighted in 2003, which Keith Richards publicly mocked
• He has continued performing into his eighties with an energy that defies biological explanation