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How We Built a Pro Rugby Team in America | Former Seattle Seawolves CEO Brian Jones
Description
What does it take to build a professional rugby team in America?
This week on Rugby 100 Club, host Matt Courtright sits down with Brian Jones, former CEO of the Seattle Seawolves, to discuss the business, leadership, and vision behind one of Major League Rugby's most successful clubs.
Brian shares his incredible journey through professional sports—from the NBA and NHL to the NFL, MLS, and ultimately Major League Rugby. Along the way, he reveals what fans rarely see behind the scenes.
In this episode:
🏉 How the Seattle Seawolves were built from the ground up
🏟 The business challenges of growing Major League Rugby
💼 Lessons learned from the NBA, NHL, NFL, and MLS
📈 Building partnerships, creating fan experiences, and growing a sports brand
🎙 The pressure and excitement of leading a professional sports organization
🤝 Why community is the foundation of rugby culture
Whether you're a rugby fan, sports business professional, entrepreneur, or aspiring leader, this conversation offers an inside look at what it takes to grow a new sport in America.
👇 What does rugby need most to succeed in the United States?
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