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Brand visibility doesn't mean what it used to. For years, SEO and PR operated in completely separate lanes. One chased rankings, the other chased coverage. AI search collapsed that wall. Now, getting cited in ChatGPT, Perplexity, and Google AI Overviews depends on whether other people are talking about you, not just whether your own pages rank.

Cassie sits down with Basha Coleman, lead program manager on HubSpot's content strategy and operations team and an SEO and AEO consultant with seven years of experience, to talk about what brand visibility actually looks like in an AI-first search environment.

In this episode:

• Why SEO and PR are finally operating as one function, and what that means for your strategy
• The most undervalued citation channel most brands are completely ignoring
• What actually counts as "news" if you're a B2B software company
• How to measure success when AI answers the question and the click never happens
• Why top of funnel content matters more than ever, even though you can't track it
• Whether AEO and GEO are really just brand work, and Basha's "yes, and"

If you're listening to this and thinking I need someone to lead this for me, that's what I do.

I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com. 

Or request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/

Let’s connect:

LinkedIn → Cassie Clark | AI Search Visibility Consultant
Website → https://cassieclarkmarketing.com