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213: Adapting Your Business and Team for a Changing Market
Description
If private practice has felt harder lately, you’re not imagining it. Caseloads can take longer to fill, marketing strategies that once worked may not be working the same way, and many therapists are carrying more anxiety about money than they were a few years ago.
This week, I’m joined by Diane Webber, a coach in both Money Skills for Therapists and Money Skills for Group Practice Owners, to talk about how we’ve been responding to these shifts inside our own work. We share some of the changes we’ve made in our business, from changing our outward-facing name and restructuring programs to creating more community and bringing fresh energy onto the team.
More than anything, this conversation is about what it looks like to stay present, curious, and responsive when the things you’ve relied on no longer work the way they used to.
Ready to feel more calm and confident about your money?
Do you feel confused, ashamed, or uncertain about your finances?
Are you craving support to help shift your money mindset and transform your relationship with money?
Are you ready to develop the skills and confidence you need to finally take control of your business finances and build a practice that actually takes care of you?
If so, I’d love for you to join me for one of my free online workshops, designed specifically for private practice owners who feel stuck—whether it’s mindset blocks, avoidance, or the technical side of managing money.
In just one hour together, you’ll learn practical tools, strategies, and next steps to move forward in your business (and your life) with clarity, intention, and ease.
Click here to explore upcoming workshops and save your spot or register to get the replay.
Responding to Shifts Without Blaming Yourself
When something stops working in your practice, you might assume you’ve done something wrong. But often, that’s not the case— it’s that the market has changed, your clients’ needs have shifted, or the offer, structure, or support system that once worked is ready to evolve.
Diane and I talk about how helpful it can be to move from self-blame into curiosity. Instead of asking, “Why isn’t this working anymore?” we can ask, “What is this showing me?”
Adapting your practice doesn’t mean you need to have all the answers right away. Small, thoughtful changes — like experimenting with new forms of support, rethinking your marketing, adjusting a program structure, or bringing in team members who help you see things differently can create a lot of clarity over time.
Small Experiments Beat Waiting for Certainty
Meaningful change in your practice can come from a series of small decisions day by day rather than one major breakthrough.
(00:03:13) Changes in therapy practices
(00:08:37) Finding authentic practice direction
(00:12:17) Bringing in new team energy
(00:15:23) Teaching financial literacy for therapists
(00:18:33) Handling unexpected events gracefully
(00:30:04) WhatsApp community for practice owners
(00:32:39) Returning to a cohorted program model
(00:36:34) High-touch support in a four-month program
(00:39:15) Planning programs and client schedules
(00:42:32) The importance of taking sabbaticals
You Don’t Have to Figure Out Your Next Chapter Alone
So many of the changes we’ve made this year have come from wanting more connection, support, and clarity. As a business owner, it’s easy to believe you need to figure everything out on your own. But growth is often more sustainable when you allow yourself to receive support.
That support can come through c