Episode Details

Forget long-form binging. A new streaming battle is brewing on your phone. RisingJoy's Cassandra Yang just unleashed RJOY, a microdrama service, exclusively on TikTok Minis. Twenty original shows, vertical and snackable, are now live for US and Japanese audiences. Think rapid-fire storytelling, designed for your scroll. Bali's APOS conference was the launchpad for this bold move, positioning RJOY as the next big thing in mobile entertainment. Could this redefine how we consume drama?