Episode Details

What if the biggest barrier to your company's growth isn't a lack of good ideas, but how you setup the room before innovation even begins?

Amy sits down with Michael Brian Lee, founder of the Innotivity Institute, to decode the high-stakes reality of modern corporate survival. In an era where 80% of a company’s value is driven entirely by intellectual property and average business lifespans have plummeted to just five years, innovation is no longer a luxury, it is a mandatory action.

As quantum leaders, we often demand innovative solutions from our teams without realizing we are skipping the energetic prep work required to get them. Michael breaks down Innotivity, the ultimate cycle of adapting who you are being, shifting your identity, and then taking action to drive measurable business results.

Together, they unpack the exact 3-step checklist leaders must complete before a brainstorming meeting ever starts. If you are ready to stop forcing stagnant ideas into the world and start orchestrating true innovation that ripple outward to your team and beyond, this episode is your blueprint.

Moments That Create Momentum

• The Brutal Math of Modern Business Survival: Discover why collapsing business lifespans mean your current innovation strategy is already outdated.
• Innovation is the Action: Understand why trying to innovate with old, default thinking is a recipe for failure, and why implementation requires an identity shift first.
• The 3-Step Pre-Brainstorm Checklist: A breakdown of Safe Space, Integrity, and Identity—the foundational SQ pillars required before your team steps into the room.
• Solving the Wrong Problem with Integrity: How rushing to a quick answer causes organizations to waste massive energy executing the wrong questions.
• The Live Innovation Experiment: Watch quantum leadership in real-time as Michael pushes Amy through a mind-bending exercise to expand past default, logical boundaries into pure potential.

About the Guest:

Michael Brian Lee excels as a transformational coach, trainer, teacher, speaker, writer, and an expert in the mindsets of Creativity, Innovation, and Adaptability.

With over two decades of experience in the film and TV industry across the US, Europe, and Africa, Michael is a seasoned creative professional. His TV productions have earned him 5 South African Film & TV Awards (SAFTAs), showcasing his exceptional talent.

Founding both the Innotivity Institute and the Academy of Television and Screen Arts in Johannesburg, Michael demonstrates his commitment to fostering creativity and excellence.

He has taken the TEDx stage twice, delivering impactful speeches that have reshaped the perspectives of his audiences. His keynotes and workshops are widely recognized for dismantling barriers and empowering individuals to effectively change their mindsets and achieve their goals.

https://www.michaelbrianlee.com/

https://www.linkedin.com/in/michaelleecreativity

Book - World Innovator’s Cup: History’s Greatest Minds Take the Field - https://worldinnovatorscup.com/

About Amy:

Amy Lynn Durham, known by her clients as the Corporate Mystic, is the founder of the Executive Coaching Firm, Create Magic At Work®, where they help leaders build workplaces rooted in creativity, collaboration, and fulfillment. A former corporate executive turned Executive Coach, Amy blends practical leadership strategies with spiritual intelligenc