Episode Details

In a surprising twist, Portuguese researchers found that people who’d never eaten insects before actually preferred insect protein bars over regular cereal bars — and got more excited about them, too. Brain scans and heart rate data showed increased alertness and curiosity, proving that exposure can overcome disgust. This aligns with polls showing a quarter of Americans are open to insect-based foods, and the market is booming, projected to grow from $1.7 billion to over $13 billion by 2034. Beetles lead the pack, but crickets and grasshoppers are surging fastest — hinting that our future plates might just include a few more creepy crawlies.

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