Episode Details

Gas prices are finally dipping after three straight weeks, now sitting at $4.12—down from over $4.56 in May—thanks to oil staying under $100 a barrel and hopes of peace talks in Iran. While most drivers breathe easier, Costco members might not feel the relief as quickly. Costco deliberately slows price cuts compared to hikes to cushion losses and boost membership value. Their gas stations remain a magnet for new and loyal customers, hitting record sales volumes despite higher prices. Unlike Walmart or Kroger, who tie gas to loyalty perks, Costco keeps it simple: offering the lowest possible price to make membership feel worth every penny.

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