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Fox Buys Roku for Streaming Power
Description
Fox just dropped $22 billion to snap up Roku — yes, that’s right, including debt — in a move designed to turbocharge its streaming ambitions. With Roku’s 100 million+ streaming households and treasure trove of first-party data, Fox aims to leapfrog into the top three U.S. TV platforms by leveraging Roku’s open platform to boost its own content and ad game. The deal, a mix of cash and stock valuing each Roku share at $160, still needs shareholder and regulatory approval and is expected to close next year. Market reacted fast: Fox’s stock dipped, Roku’s jumped nearly 3%. This isn’t just a merger — it’s a seismic shift in streaming power.
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