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SPECIAL SERIES ==> What 50,000 Bees Taught Me About Marketing 🐝 <== | BATHROOM Break #112 COLLAB: The Marketing Millennials + Do This, Not That
Description
Partner with Jay: https://www.jayschwedelson.com/contact
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Check out Jay Schwedelson's new book: Stupider People Have Done It
All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
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Turns out the fastest way to get over flinching at every bug at the dinner table is to suit up and stand in a cloud of fifty thousand bees, which is roughly the same energy Daniel Murray and Jay Schwedelson bring to email strategy. The real payoff here is a tactic most marketers are too nervous to run: hitting your database twice in a single day. Stick around for why the angry opt-outs are worth it, and the humbling reminder that almost nobody remembers your messaging as well as you think they do.
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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.
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Best Moments:
(01:33) Jay suits up in a hazmat suit around 50,000 bees just to stop swatting at dinner
(03:20) The aggressive play most people swear they could never run, two email sends to the same database in one day
(04:15) Stacking urgency across two sends pushes conversions up more than thirty-five percent
(06:33) A book launch nobody noticed, even the friend who follows everything Jay does
(07:31) Why repeating the same message beats inventing a new one every time
(08:27) When in doubt, send them out, and when in doubt, opt them out