Episode Details
Back to EpisodesE83. How To Launch A Premium Service Without Slashing The Price
Description
Want to sell more expensive services without slashing the price to get bookings?
If you've got a $500+ package sitting on your price list that nobody's booking, the price isn't the problem. The launch is.
High ticket services convert slower than a $60 brow dye. That's normal. The mistake is launching it the same way you'd launch a flash sale, then deciding it doesn't work for your business.
In this episode, Kimberley breaks down:
- Why high ticket packages need a longer runway before they sell
- The self belief check before you put a price on anything
- How to seed a new service for weeks before launch so clients are already asking about it
- Early bird bonuses that build demand without discounting
- What to say when a client goes quiet on price
If you've got a premium package, a series treatment or an in-house course you've been too scared to put a number on... buckle up babe!!
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https://beautybusinessschool.com.au/beauty-business-foundations/
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