Episode Details

The FMCG Marketing Daily — June 14, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • Sazerac is using a packaging innovation claim to carve out shelf space for Svedka in the crowded vodka RTD category — a distinct move from the Puschkin RTD story already covered. • A $400 million regulatory dispute between global alcohol giants and an Indian state government is a live warning to FMCG brand managers about the market access risks of operating in regulated, state-controlled liquor markets. • A major Latin American food group acquiring NotCo's regional operations signals that AI-driven plant-based challengers are increasingly being absorbed into established FMCG portfolios rather than scaling independently. Fun fact: The average supermarket loyalty card program tracks over 500 individual data points per shopper, yet research from Dunnhumby found that retailers only actively use around 7 of them to drive personalized promotions. Brand managers investing in loyalty partnerships may be paying a premium for data sophistication that largely sits dormant. Hosted by Marco and Klara.