Episode Details

The Affordable PR Strategy Every Entrepreneur Needs - Jim Edmondson

Episode 303 Published 5 months ago

Description

In episode 303 of Beyond The Story, Sebastian Rusk interviews Jim Edmondson, a Serial entrepreneur with multiple business exits, now focused on a passion project born from frustration with media outreach, as he shares how he identified a major gap in the PR world and leveraged technology, obsession with analytics, and a growth mindset to build Press Whisper. This game-changing PR platform makes results-driven publicity accessible to every entrepreneur.

Tune in for clear strategies and actionable advice you won't hear anywhere else!

TIMESTAMPS

[00:00:05] Welcome & Origin Story: Jim’s entrepreneurial beginnings

[00:02:41] Scaling a defense company & exiting at $100M

[00:03:47] Giving back: Building Avri Industries for veterans

[00:04:44] The PR problem: High costs, low returns

[00:06:35] Pitching journalists & discovering industry bottlenecks

[00:08:01] Harnessing AI & analytics for targeted PR

[00:09:30] How Press Whisper simplifies the PR process

[00:11:04] Scoring, improvement, & getting your story seen

[00:13:32] Matching stories with the right journalists

[00:16:07] A free offer for listeners & call to action for entrepreneurs

[00:18:27] Final motivation: Disrupt your industry and take action now

QUOTES

"It seemed like quite a bloated industry based on some old relationships and a lot of money for really not doing a huge amount of work." – Jim Edmondson
"Go and disrupt your own industries. Just get out there and, you know, make, make some noise." – Jim Edmondson
"When is there not work involved? If you want to get it done, roll up your sleeves and make it happen." – Sebastian Rusk

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Jim Edmondson

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