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Hockey’s New Fan Wave

Hockey’s New Fan Wave

Published 4 days, 1 hour ago
Description

Ice hockey is having a major moment, fueled by romance novels and TV shows like “Off Campus” and “Heated Rivalry” that are drawing in thousands of new fans—especially women—with over 67% of Canberra Brave tickets now bought by female fans. League officials call the shift “undeniable,” and players are thrilled to see the sport gaining fresh energy and a broader audience. This surge is attracting new sponsors, growing social media followings, and even landing deals with ESPN. Meanwhile, sports romance books are flying off shelves, creating a vibrant new community that’s blending fandoms and reshaping the game from the stands to the bestseller lists.

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