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Why PLG Products Should Build a Self-Serve Enterprise Trial
Description
In Episode 41 of Product-Led Growth with Fexingo, Lucas and Luna dive into the strategy behind offering a self-serve enterprise trial for PLG products. They explore how companies like Canva and Notion have used this approach to bridge the gap between free users and high-value enterprise customers. Lucas explains the key components: time-limited access to premium features, usage caps, and automated sales triggers. They discuss why this model reduces friction for buyers, increases conversion rates, and aligns with modern SaaS buying preferences. Specific examples include Canva's 30-day enterprise trial and Notion's team plan trial. The hosts also address common pitfalls like cannibalizing existing revenue streams and how to set the right trial duration. This episode offers actionable insights for any PLG team considering an enterprise trial layer.