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Why Falling Birth Rates Reshape the Fitness Industry
Season 1
Episode 37
Published 2 weeks, 6 days ago
Description
Episode 37 of The Demographics Podcast explores how shrinking family sizes and an aging population are transforming the fitness industry. Lucas and Luna examine the rise of boutique studios targeting retirees, the shift from high-impact classes to functional mobility training, and the economic ripple effects on equipment manufacturers and insurers. They cite a 12% year-over-year growth in senior-focused gym memberships and discuss how chains like SilverSneakers are partnering with Medicare Advantage plans. The hosts also consider what this means for personal trainers and real estate developers building age-friendly fitness spaces.