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How Newsletters Use Community Comments To Boost Engagement
Season 1
Episode 36
Published 3 weeks, 6 days ago
Description
Newsletter writers are discovering that reader comments can transform a broadcast into a conversation. Lucas and Luna explore how Substack's comment threads, Beehiiv's discussion features, and independent newsletter communities are driving retention and creating new revenue streams. They examine specific tactics used by popular newsletters like Lenny's Newsletter and The Browser to turn passive readers into active participants, and discuss the surprising data on how comment engagement correlates with paid conversion rates. The episode also covers the risks of moderation fatigue and how top writers balance openness with quality control.