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How TikTok Creators Are Crowdsourcing Product Design
Season 1
Episode 46
Published 4 weeks, 1 day ago
Description
Lucas and Luna explore how TikTok creators are turning their comment sections into product R&D labs. They dive into the case of beauty creator Miki Rai, who designed a new makeup sponge entirely based on fan feedback from a single video. The episode breaks down the three-step process: the ask video, the iterative feedback loop, and the pre-order drop. They also discuss why this model reduces inventory risk, increases fan buy-in, and how smaller creators can replicate it without a big following. A practical guide to co-creating with your audience.