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How Eventbrite Built a Partner Ecosystem Around Live Events
Description
In this episode, Lucas and Luna explore how Eventbrite transformed from a simple ticketing platform into a powerful partner ecosystem. They break down the company's self-service model for creators, integration platform, and network effects that helped it dominate live events. Specific numbers include Eventbrite's 200 million tickets sold in 2019 and its partner marketplace with over 100 integrations. The hosts discuss how Eventbrite's API-first approach allowed it to compete with Ticketmaster by enabling small-to-mid-size event organizers to access tools like Mailchimp, HubSpot, and Stripe. They also examine the recent shift toward hybrid events and how Eventbrite's community features are driving retention. A key insight: Eventbrite's partner model works because it focuses on reducing friction for organizers, not maximizing take rate. The episode includes a brief, natural donation segment supporting the show.