Episode Details
Back to Episodes
How Patagonia Built a Partner Network Around Repair Not Replace
Season 1
Episode 39
Published 1 month ago
Description
Lucas and Luna explore how Patagonia turned its repair and resale program into a durable partner ecosystem. From Worn Wear to its network of 45 independent repair shops across the US, Patagonia has built a business model that prioritizes longevity over volume — and its partners include REI, eBay, and iFixit. Lucas breaks down how this approach creates customer loyalty and recurring revenue, while Luna questions whether the model could work for fast-fashion brands. They also discuss the financial trade-offs of selling fewer new products while growing revenue per customer over time.